Marketing that Works

 

With a multi-channel marketing approach and experience working with local restaurants and national brands, GoodFood has the knowledge and resources to craft successful marketing campaigns that help restaurants dominate their markets. We routinely create record-breaking months for our restaurant and bar clients, helping them outperform their comps by increasing covers, driving awareness and pushing special offers.

Social Media Facebook Ads Email Marketing Photography Traditional

Social Media Marketing

While social media is a popular way to connect with friends and family, it has also become an invaluable resource for restaurants. Surprisingly to some, a strong social media presence is not just posting photos of food on Facebook. In today’s digital world, social media is important, but engaging with guests, their pictures, check-ins and reviews is something that requires a team of experienced Community Managers, a solid strategy and a plan that only a restaurant-centric agency like GoodFood can offer.

Hands-On Community Manager
To ensure smooth communication and maintain brand integrity, GoodFood assigns a dedicated Community Manager to each social media project. The Community Manager is the main point of contact during bi-weekly calls and daily correspondence. Any requests or edits will be sent to the Community Manager who will then handle communication with our graphic designers and social media team. GoodFood takes pride in being proactive with every project—so you can expect to hear new ideas on a weekly basis!

Our Social Media Strategy & Management standard package includes 20 creative posts per month. However, GoodFood is happy to accommodate your unique needs. If you have advanced requirements like video, animation or more posts, we can create custom social media packages configured specifically for your restaurant.

Social Strategy • Creative Content • Photography • Copywriting • Hashtag Research • Scheduled Posting • Audits


Email Marketing

Email marketing is a powerful and cost-efficient strategy to significantly increase traffic to your website and generate more sales at your restaurants. In order for email campaigns to be successful, you’ll need a team of experts that have in-depth knowledge of both its technical and strategic requirements. Our team provides fully-managed email marketing services that include campaign strategy and consulting, list scrubbing, theme development, copywriting, copy and subject line A/B testing, email distribution, sign-up implementation, marketing automation, email distribution and detailed performance reports. And, we won’t just hand you a general pre-made template. Instead, we will expertly craft effective emails with brand-focused copywriting, appealing aesthetics and coherent structures that complement the desired subscriber reaction.

Our Email Marketing Strategy & Management standard package includes 6 fully-managed campaigns per month. However, GoodFood is always happy to accommodate your unique needs. If you have advanced requirements like video, animation or more message blasts, we can configure custom email marketing packages to suite your restaurant.

Copywriting • A/B Testing • Theme Development • Sign-Up Implementation • List Management • Campaign Strategy


Facebook & Google PPC Ads

Pay-per-click advertising, or PPC advertising, is one of the most effective ways to get your brand or message in front of a large targeted audience. In PPC advertising, you do not need to search for customers—customers search for you! Whether your goal is to reach new customers or stay in front of existing ones, PPC advertising can produce amazing results that are easily measured. GoodFood offers customized targeting strategies and campaign management from the ground up. With our proven PPC services, you can quickly increase your traffic and revenue without spending a lot of time and effort.

However, PPC advertising is not a one-time setup—it’s a continuous process that needs constant tweaking and updating. We make sure that each of your PPC campaigns run seamlessly every step of the way. Contact us now and see positive results in one week.

Keyword Selection • Bid Strategy • Re-Marketing Setup • Creative Design • Copywriting • Placement Strategy

 

Customers don’t want a mealthey want an experience.
Let’s give them one they’ll love!